Openspiral is the home of Chicago-based interactive designer Ethan Smith. Since 2001, he has been practicing in the ux (user experience) profession in many different capacities. Over the course of his career Ethan has fulfilled the roles of visual designer, site designer & developer, information architect, strategist, art/creative director, consultant and project manager for a collection of agencies and clients (both big and small) in California, New York and Chicago.
Latest Thinking
Why the Facebook Like Button Shouldn't Match
It’s pretty rare that it happens but every so often a situation comes along where it’s to a clients advantage to throw the brand standards book out the window.
I’ve been involved in a store launch over the past few weeks with a very brand conscious client, so much so that they’ve gone through at least two brand agencies with top flight client lists.
I've Joined Gorilla Chicago
I am pleased to announce I’ve decided to join Gorilla Chicago as part of their design team. It’s been fun getting back into the consulting end of things, and I’ll continue to do some gigs on a limited basis, but working with the team at Gorilla over the past seven weeks has proven to me it’s a great fit.
