Frette is one of the oldest and most respected names in luxury linens. From the altars of the Vatican to the Titanic, Frette’s work graces the some of the most storied locations in the world. Gorilla was engaged by Frette … Continue reading
Frette
Shure Axient
© 2011 Ethan Smith. All rights reserved.
Shure, a legend in the audio equipment industry, turned to Gorilla to design and develop a microsite for the launch of their Axient line of products. Gorilla helped Shure’s product team develop a digital vision and strategy for the Axient … Continue reading
Huzza
Huzza is a boutique located in the resort town of Harbor Springs, Michigan. They cater to the high-end market with an appreciation for an uncluttered experience. With a truly eclectic mix of product ranging from antique housewares to fragrances to … Continue reading
OMG Jeans
© 2011 Ethan Smith. All rights reserved.
Apparel retailer OMG Jeans is well known in Manhattan, but relatively unheard of outside of New York. The inaugural launch of omgjeans.com not only needed to bring some New York energy to the rest of the world, but also convey … Continue reading
Greenheart Shop
Greenheart shop is a fair-trade focused retailer based in Chicago based on the philosophy that every product they sell is created by an artisan that they have a personal relationship with. Products are centered on the values of sustainability – … Continue reading
Michael Antonio Footwear Group
Michael Antonio Footwear had made a name for themselves over the years being the shoes for the party girl. Marketed chiefly to teenage girls, or those seeking a disposable pair for a night on the club circuit, Michael Antonio wanted … Continue reading
Panini Authentic
Panini Authentic is the signed memorabilia division of Panini America. This site was done as an extension of the Panini brand, creating a unique experience for a product that was to demand a considerably higher price point than standard sports … Continue reading
Custo Barcelona
Custo Barcelona is one hell of a brand. They have a sense of style unlike any other in the world. It takes a huge amount of self-confidence to pull off Custo Style, because you’re going to look like a fireball … Continue reading
Oppenheimer Funds
The Oppenheimer Funds timeline application was proposed as a companion to a print campaign centered around the 50th anniversary of the company. The purpose of the project was twofold: At the onset – act as an outreach vehicle to Oppenheimer … Continue reading
Quintiles Transnational
© 2009 Ethan Smith. All rights reserved.
Quintiles Transnational is a large consulting agency serving clients in the pharmaceutical and biotech industries. Envisage Magazine was developed as part of their thought leadership initiatives. The proposed UI redesign was part of a larger program to expand the usage … Continue reading
Canyon Ranch Resorts
Canyon Ranch has established themselves as one of the premier destination brands focusing on the idea of wellness. Over time they had established a very wealthy clientele, but their website needed updating to reflect that sophistication. Canyon Ranch Living In … Continue reading
TurboChef Residential Speedcook Ovens
TurboChef was already running in the commercial market for speed cooking with the help of names like Dunkin Donuts and Subway. Consumer products was another matter. Innovative technology is a difficult thing to quantify to consumers who are going to … Continue reading