Frette is one of the oldest and most respected names in luxury linens. From the altars of the Vatican to the Titanic, Frette’s work graces the some of the most storied locations in the world.
Gorilla was engaged by Frette with the idea of marrying an old-world brand with an up-to-date experience that would reflect an overall intent to appeal to a relatively younger market.
Frette’s product is one driven by relationships. More specifically, collections are at the heart of the Frette brand. Previous iterations of the Frette site fell short in making the product relationships transparent.
The result is a site that brands when it needs to, sells when appropriate and provides a backbone to educate new loyalists to the intricate product relationships.