Shure, a legend in the audio equipment industry, turned to Gorilla to design and develop a microsite for the launch of their Axient line of products.
Gorilla helped Shure’s product team develop a digital vision and strategy for the Axient line that would not only unveil the brand, but help educate Shure customers on a truly revolutionary audio system.
Gorilla’s broad apprach to E-commerce meant creating a site that was based on product, but in the end seeks to drive customers to Shure dealers to complete the purchase. A common approach with big-ticket, highly complex products.
