Outdoor Research is a past client of mine, and I am well aware of the attention to detail that goes into the product, so when my old rain shell rotted away I decided to drop some coin for the sake of a client. Boy was I glad I did. I knew it before I bought […]
That was exactly the question posed to me when I was asked to contribute to the recently released Get a Job Workshop. Creative Careers; How to Find your Way to a Creative Career in Advertising, Branding, Collateral, Digital, Experimental and More. I don’t really think of myself as a very active writer, as evinced by […]
It’s pretty rare that it happens but every so often a situation comes along where it’s to a clients advantage to throw the brand standards book out the window.
I’ve been involved in a store launch over the past few weeks with a very brand conscious client, so much so that they’ve gone through at least two brand agencies with top flight client lists.
It’s no secret to physical retailers that good user experience means good _customer_ experience. My friends in the retail world would probably be horrified referring to their customers as something clinical like a user. Somehow the old notion of putting your product online equating to automatic sales just doesn’t fly anymore. You might sell, but you won’t be a category lead without some real thought behind how people access your product.
I recently received an email from Washington Mutual about the upcoming rollout of their services on Chase.com…
It’s really the only rule of social networking, or writing any digital communication for that matter. Don’t put it there if you don’t want everyone – _meaning everyone_ – to see it.
The web is all aflutter today about a PR exec allegedly badmouthing a client’s city via twitter posts. Careless? Most likely. A carefully conceived high-risk stunt? Perhaps, but not probable.
We’ve all been a part of a project – probably many – that for one reason or another just goes totally wrong. I can’t say I’ve ever been a part of project that I didn’t finish, but there have certainly been times that I regretted my involvement in hindsight.
I should preface this by saying I am a huge “Basecamp”:http://www.basecamphq.com/ fan. Furthermore, I am a proponent of 37signals products. Their tools are among the most valuable applications of the last five years, easily.
“We have beachfront property, our domain is one of the oldest…” the client blurted out in an effort to galvanize the project team.
This bothered me at the time, but I had no idea why. Granted this client is right, they do have “beachfront” property, but as I thought about this I came to the realization that it had nothing to do with age.
During my days on the west coast, I was playing with a percussion ensemble under the direction of a guy named Artie Storch. Artie was a stereotypical New Yorker and he stuck out like a sore thumb. His brand of no-nonsense diplomacy (or lack thereof) was a massive switch from the social norms of the Bay Area.