Greenheart Shop

Greenheart shop is a fair-trade focused retailer based in Chicago based on the philosophy that every product they sell is created by an artisan that they have a personal relationship with. Products are centered on the values of sustainability – recycled and locally sourced materials are commonplace.



While the product and brand are very compelling on their own, among the many unique challenges to a retailer like Greenheart is the ability to showcase a wide array of product categories in a way that makes sense. Secondly, shopping in relation to a specific artisan and by country of origin were critical to reflecting the Greenheart mission in the end user experience.