Apparel retailer OMG Jeans is well known in Manhattan, but relatively unheard of outside of New York. The inaugural launch of omgjeans.com not only needed to bring some New York energy to the rest of the world, but also convey some of the core aspects of what makes OMG unique – service and the ability to match you with a product that is right, not necessarily what you were looking for.
The site has a massive feature set, OMG wanted to take full advantage of as many features as was prudent within Magento, and then some.
OMG Jeans also features a robust Facebook Connect tie-in. A very active social marketing strategy was a must-have given the marketing and conversion goals OMG set out to achieve at the beginning of the project.