That was exactly the question posed to me when I was asked to contribute to the recently released Get a Job Workshop. Creative Careers; How to Find your Way to a Creative Career in Advertising, Branding, Collateral, Digital, Experimental and More.
I don’t really think of myself as a very active writer, as evinced by the general lax publication schedule I am on here. Despite feeling somewhat conscripted into the process, after getting my advanced copy I’m really glad I agreed to do it. The process was actually pretty fun, and reading some of the co-authors material was very eye-opening.
I would really encourage anyone new to the industry be it print, digital, industrial, advertising or any other agency read through this. The chance to gain that much perspective from that many people is amazing. There certainly wasn’t a book like this when I was coming out of school.
I have to give credit to many of my Gorilla mates as I posed this exact question to them and used that exercise as a primer for writing my chapter. Without some of their insights I wouldn’t have come up with half of the points I did.